Why Your Next Launch Needs A Project Manager

Why Your Next Launch Needs A Project Manager | www.indigocolton.com

If you’re planning on launching anything this year, a project manager should be a key player on your team. 

I’ve already shared what a project manager is and how they can work with your team, but today I want to share why you need a project manager for your next launch.

A PROJECT MANAGER BUILDS OUT THE FULL PROJECT PLAN FOR YOUR LAUNCH

If you’ve ever launched in the past, then you know there are tons of moving parts and things that need to get done. But trying to figure out what all of those things are, and how to get them done, can be a stressful and overwhelming task.

When you have a project manager on your team, they work with you to create and build out the project plan for your launch. This means getting your launch strategy, deadlines, and everything that needs to get done figured out, broken down, and assigned in your project management software.

Having your project plan built out by your project manager means that you and your team can focus on executing what you need to for the launch to happen, while knowing that everything is already planned.

A PROJECT MANAGER LEADS WEEKLY TEAM MEETINGS

When you’re working on a launch, it’s super important to be in constant communication with your team. Weekly team meetings allow you to keep informed about what they’re doing, what’s upcoming, and anything that may cause issues that needs to be worked out.

Your project manager can schedule and lead the meetings, as well as take notes during the meetings. This also allows you to not worry about the logistics of planning or leading the meetings, but instead to just show up at the scheduled time and know that your project manager is handling the rest.

By having those weekly meetings, your team is more likely to stay on track, be held accountable, and experience less stress during the launch process.

A PROJECT MANAGER MANAGES YOU AND YOUR TEAM

When you aren’t focused on managing your team (or yourself as much), you can simply focus on executing the project plan and working in your zone of genius.
By having a project manager as part of your launch team, you can relax knowing that everything else is being taken care of while you focus on creating your content and implementing the project plan.

You are also held accountable, just like your team, which means that if deadlines aren’t being met your project manager will reach out to see what’s going on.

A PROJECT MANAGER CAN ANTICIPATE OBSTACLES

Your project manager should have experience with different types of launches over a period of time. This experience means that they can anticipate obstacles, situations, or pitfalls before they happen.

When your project manager is able to anticipate those things and plan for them, you’ll have a much less stressful launch and will be able to move more confidently through the project plan.

This also means that if an issue comes up during the launch, your project manager should be able to help you easily navigate that issue and find a solution.


If you’re ready to hire a project manager for your next launch, let’s talk!


Are you going to hire a project manager for your next launch? Let me know in the comments!

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