A couple weeks ago I wrote a post about preparing yourself for a launch. One thing I mentioned was staying organized. Today I want to expand on that and share with you some strategies to keep yourself organized during a launch!
Why you should organize everything before your launch
The first thing that I want to talk about is WHY you should be organizing everything before your launch. You might be thinking, “Oh, I just need to write a couple emails and tweet about this the day of!” I hate to burst your bubble, but there is so much more that goes into launching.
And after you’ve written out everything that you need to do (something that I walk you through in this post), you might be feeling a little overwhelmed. Or a lot overwhelmed.
When you organize all of those tasks, it suddenly feels a lot more manageable. You aren’t looking at pages of tasks, you’re looking at a well-laid out strategy and plan that breaks all of those tasks into manageable chunks.
Organizing everything also makes it a lot easier on you when you’re in the middle of your launch. Instead of trying to remember if you’ve sent out that email or gotten a confirmation that the webinar you want to do is actually happening, you can look at your launch schedule spreadsheet and know exactly what’s happened and what hasn’t happened yet.
Being able to get the status of your launch at a glance will make you feel more confident when you’re in launch mode, and it will make it easier to ask questions that you get from your audience.
Having an organized strategy will also increase your revenue! By taking the time before your launch to lay out every single step, you’ll have a real multi-level plan that will:
- get more eyes on your product/service
increase trust between you + your readers
have more people saying “Heck yes! I want to buy from her!”
And when all of those things are happening, more people are going to click the “Buy Now!” button, which means that you’ll be earning more profit.
But if you aren’t organized in your launch, it makes it harder to know what’s going on -- and your readers will pick up on this. I’ve had launches of my own that flopped because I didn’t have an organized strategy and everything was all over the place. I was adding strategies at the last minute, I didn’t know when emails or social media updates were going out.
So I know from personal experience that organizing everything beforehand will truly benefit your launch. The launch period is going to be busy enough and stressful enough as it is. So it makes sense to take out as much of the stress as you can beforehand!
Create a launch schedule + checklist
The best way to get organized for your upcoming launch is to create a launch schedule. I like to reverse engineer my launch schedule -- so I figure out the launch date first, and work backwards to the present day.
For example, my course Hire Your VA in 1 Week launched on November 16. So I looked at the number of days between that day and the present day, and figured out what I needed to do when.
There are three different ways that you can make your launch schedule:
1. Print out blank monthly calendars + fill them in with your launch tasks
I am a pen and paper girl through and through, so the first thing that I did was print out blank calendars for the rest of 2015. I marked November 16 as the day of the launch, and then pulled out my list of things I needed to do for the launch for reference.
Things on my list of things to do included: write social media posts, write relevant blog posts, write my launch email sequence, etc.
So what I did was actually get really, really specific and I wrote “5 tweets about the launch” and “One Instagram post at 4 PM” and “Publish a blog post relevant to the course” on specific days. This helped me see exactly what I needed to do on every single day.
You want to go through your list of things to do and break them down into really manageable, bite-sized pieces like the examples above. Fill in your calendar with these tasks.
This way of looking at everything you need to do will also help you see if you’re overloading your audience. So if you were thinking of doing a webinar and a giveaway and emailing your list every single day with launch emails in the same week, laying it out on paper should (hopefully!!) help you realize that those things should be more spread out so you aren’t bombarding your readers.
2. Create a spreadsheet + fill it in with your launch tasks
The second way that you can make your launch schedule is very similar to the blank calendar method: you create a spreadsheet that lays out every single day between today and the day of your launch, and you fill in every single task in a day.
This is really good if you like the ability to drag and drop tasks to see where they fit best. I actually do this after I fill in the calendars, because it lets me shift my tasks around if I want to add something or I realize that something isn’t going to work.
What you want to do is create three different main sections to your spreadsheet:
In the pre-launch section, you want to put things like writing your social media updates, creating graphics to share on social media platforms, writing out your launch emails, etc. Things that you want to have ready to go before the launch period.
In the launch section, you’ll break down things like “5 tweets about the launch” -- really specific things that need to happen on each day of your launch.
In the post-launch section, you’ll put things in that will wrap up the launch. So if you need to close the cart, send out any affiliate payments, finish answering emails from people that emailed you during the launch, etc.
3. Use a project management software + input all of your launch tasks
This is really the same as creating a spreadsheet, but in a project management software like Asana or Trello. I would highly suggest creating a new project for the launch, so you can keep everything in one place.
Create the three different sections mentioned above, and fill in the tasks for the launch. So you’ll follow the same steps as above, but input everything into a project management software instead of a spreadsheet.
P.S. If you want help creating your project plan, give me a shout!
Schedule a weekly check-in to make sure everything is getting done
Now that you’ve organized everything into a way that is easy to understand and helps you feel less overwhelmed, it’s time to make sure that you’re keeping yourself accountable and making sure that everything you just laid out is getting done.
I highly recommend adding in a block of time (probably around 10-15 minutes at least) at the end of the week to check in and make sure that everything is getting done that you wanted to.
You might be thinking, “But Indigo! I just scheduled out EVERYTHING in excruciating detail! There is no way I’m going to let anything slip through the cracks.”
I hate to break it to you, but things will be left undone. Your email marketing platform might be undergoing maintenance on the first day your launch sequence starts, so that email doesn’t go out until the next day. Gmail eats your emails or keeps it in the drafts folder when you thought you pressed send.
That’s why building in weekly check-ins will make sure that everything is actually happening when it needs to, and that you haven’t forgotten anything. If something has slipped through the cracks, just move it to the upcoming week. Remember to breathe when you realize something didn’t get done, and don’t panic!
The advantage of scheduling weekly check-ins now is that you won’t forget to do them when you’re in the middle of your launch. Because you’ve set aside 10-15 minutes to go through everything, make sure it went out correctly and everything is working, you’ll be super on top of everything come launch time.
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If you still have questions about getting organized for your launch, leave them in the comments below!