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A few weeks ago I shared with you the process I went through when I wrote my first eBook, Your Ultimate VA Crash Course. Today, I want to get into why I wrote an eBook that has the potential to send clients to another virtual assistant. I'm working hard behind the scenes to figure out the best ways to bring more transparency into my blog and business through what I share with you, and I believe sharing my thought processes behind this decision could help you if you're in a similar situation.
There’s this idea in business, whether you’re an online business or you have a brick and mortar store, that there aren’t enough customers or clients to go around. That it’s bad business sense to mention someone else in your industry because that potential client could decide to hire the other person instead. This scarcity mindset drives me up the wall, because it promotes an environment of competition over collaboration.
I believe that there are more than enough clients for everyone, and that there is the right virtual assistant/graphic designer/copywriter for everyone out there. I know that I’m not the virtual assistant for everyone. I don’t want to be the virtual assistant for every business owner or entrepreneur in the world. Instead, I want to attract and work with my niche market: female entrepreneurs + business owners who want to take their day-to-day operations to the next level. I am passionate about helping people transform their businesses into something that works for them, instead of spending their whole day working for their business.
The people I want to work with are interested in having room open up in their life to focus on the bigger picture for their business, instead of being bogged down in the daily nitty gritty tasks.
Even though I believed that my eBook could help people, I had this kind of nagging hesitation that I could be making a huge mistake because I could be leading potential new clients straight out of my sales funnel. It’s part of why it took me so long to write the book and go through all of the edits. But eventually I remembered that I don’t want to appeal to or work with every entrepreneur. And that by launching my eBook, I could help more entrepreneurs find their perfect virtual assistants to help them manage, grow, and transform their businesses. Whether that person they hire is me, or if it’s someone else, I’m ecstatic. Because at the end of the day? I want to help as many people as possible get the help they need and deserve in their businesses. And by accepting the fact that not everyone who buys my eBook will want to work with me, it enabled me to shift from a scarcity mindset to one of gratitude because I can walk entrepreneurs through the process of finding their own virtual assistant with the knowledge I’ve gained in my year of being one.
This is why I wrote + published an eBook that can lead potential clients out of my sales funnel. Because I believe that the right virtual assistant is out there for every entrepreneur, and I would rather share my knowledge to help you find that perfect person instead of hoarding my knowledge and trying to be the virtual assistant for every business owner.
P.S. -- Read all about the process I went through to create my eBook here, and check out this excerpt I shared last month.