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Hello!

My name is Indigo and
I am here to help you create empowering strategies for your creative online business.

 
 
 

I work with business owners just like you,

who are struggling in the day-to-day operations of their businesses. Helping you create simple strategies that make you feel empowered and like you can conquer the world means that you can (finally) move past those feelings of doubt, frustration, and stress that have become second nature.

Because when you feel supported by your strategies, instead of lost and confused, your entire business feels different. Instead of feeling constantly behind, you’re ahead on your work.

My mission to create empowering strategies all began when I started my virtual assistant business. I saw first-hand how many creative business owners were struggling with their systems, and felt like everything was slipping through the cracks.

 
 
 

NOW I’M HERE TO TAKE WHAT I’VE LEARNED FROM EMPOWERING MY CLIENTS WITH SIMPLE STRATEGIES OVER TWO YEARS AND HELP YOU ACHIEVE THE SAME RESULTS.

 
 
 
 

DEPENDING ON WHERE YOU ARE WITH YOUR SYSTEMS AND WITH YOUR BUSINESS,

THERE ARE A FEW WAYS I CAN HELP YOU RIGHT NOW:

 
 
 
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“Strike ‘obligation.’ Enter ‘choice.’”

- Danielle LaPorte

 
 
 

In the summer of 2014 I started my business on accident.

 
 
 

I had just gotten back from an amazing semester abroad, where I explored France, Greece, Ireland, London, Spain, and so much more. I felt alive, passionate, and excited about life, so much so that when I came home 4 months later, things just weren't the same. I wasn't having as much fun, I wasn't as passionate about my studies, and I was at a loss for what I was going to do next.

Then one night, I began chatting with a graphic designer who worked alongside my mom's interior design company. Our conversation eventually fell upon social media and blogging, as she asked me "How do I even go about writing tweets? Where do I even start with all this stuff?"

I realized immediately that I could answer her questions, and be of support working one-on-one with her business.

After taking on this first Virtual Assistant client, and one more who quickly followed, I joined Facebook groups, connected with my first solely online client, and ingested as much information as I possibly could.

I threw myself into working with anyone and everyone, without caring which industry they were in or what specific support was needed. I quickly figured out what I liked and what I was good at.

Got data entry down pat.

Techy stuff comes easy.

Love all things strategy and systems.

All of a sudden, I had a business: one that made enough money to let me leave my retail job and one that excited me way more than my school work.

For over a year, I wanted to leave my studies, and work full-time in my business, but I couldn't bring myself to officially take the plunge. It took until the final semester of my senior year to turn to my parents and say, "I don't care about your approval. This is what I'm doing."

And so, with one semester to go, I left college and dove all in on my business.

I started working like crazy until I reached a cap of what I can do and how many clients I can work with. I quickly hired three people, became familiar with the idea of subcontracting work, and figured out how to get support in a way that felt good and even fun. That's when things finally clicked. I didn't have to do everything. In fact - as I let go of the need for control, my business only grew. So much so, that I eventually had to ask the question: How to I get un-overwhelmed with #allthethings while still earning more and more money?

The solution was simpler than I would have thought.

I had to double down on what was working and what was easiest for me to do: create simple strategies and systems.

Because when you feel supported by your strategies, instead of lost and confused, your entire business feels different. Instead of feeling constantly behind, you're ahead on your work.

I'm here to take what I've learned from empowering my clients and help you achieve the same results.